Toyota president Akio Toyoda will be up in front of U.S politicians later today to talk about his firm’s safety problems.
Here’s a thoughtful piece from Kenichi Ohmae in Tokyo in the L.A Times :
“The question is whether, panicking in the very un-Japanese glare of the American media and political spotlight, it will dig a deeper hole by losing the trust and reputation for competence among its customers. That would be bad for Toyota, and for America.”
The national Asahi newspaper said in an editorial that Mr Toyoda’s evidence would be a crucial test for his company and perhaps for japan’s reputation among consumers globally.
And rightly so, companies like Sony – and for that matter, Toyota – have, in the past established superb reputations for top quality products which will work and work well.
So has the Toyota issue affected the way you think about Brand Japan?