Get white skin and life will get better: that’s the message to Pakistani and Indian men in this cosmetic advert. It’s one of several skin whitening television commercials aimed at men in Pakistan and India.
Thanks, to the people at CNN for making this avalible to us on uTube.
The advert has been branded by some as racist. Brinda Karat, a member of India’s Parliament, made formal complaints about the advertisements to Indian authorities. She says the ads are simply playing on a social stigma that already exists in India.
But a marketing study has found sales for skin whitening creams have jumped more than 100 percent in rural India so the product makers say they’re simply giving the public what it wants.
Siditty has tweeted us to say ‘It is racist and objectionable, it pushes a belief that lighter equals better and embraces the concept of colourism’
MCMcCoy tweets: ‘Skin whitening products are a “hot commodity” for Asian men who want to succeed personally and professionally’.
What do you think? Are the adverts racist? Or just catering to a wide market?