The WWF has condemned it, (though there’s now an internal inquiry into whether some staffers in Brazil approved it).
Actually no. I can understand the apprehension that these events would be further conflated. The power of nature shouldn’t be an excuse for failing to prevent what is both of a lessor magnitude, but more within our power to mitigate.
No I am not offended at all.
I can however see how Americans would be offended. The spectacular success of the 911 attacks has left an indelible mark on the American psyche. Far out of proportion to the actual loss suffered and that incurred as a result of Tsunamis.
I certainly would not want to be associated with the ad, so the WWF were correct in dismissing it out of hand – the US donors would be offended.
Having said that, it is quite clever – in a South Park sort of way.
Well, it definitely gets your attention. Personally, I’m not offended, but I see how some people could be. The comparison is only valid as far as the number of deaths, but I don’t really think you can compare a deliberate murderous act by humans to an act of nature. I know the point is that our negligence may be bringing about those acts of nature, it still isn’t the same.
everybody can turn off. its very true
This is a DISGRACE!
I am offended. I really think there are more tasteful ways of getting the point across. I understand that the tsunami killed many more people than the 9/11 attacks did but put it in perspective – nothing like that had ever happened here before and we were devastated. I don’t completely agree with the way things were handled after the attack, but I don’t think you can discount the extent to which this rocked the emotions of the American public. This is not to say that the lack of aid given to Tsunami victims is excusable, just that regardless of the SIZE of an attack, the impact is still intense and first recounting it and then adding a bunch more planes to the video to rub it in that almost 3,000 people died but we were somehow lucky that it wasn’t as many as in a Tsunami…I mean I feel like it’s comparing apples to oranges and does not encourage me to support WWF at all and is just extremely insensitive.
I meant to post this under my own name. I hope the other post will be deleted.
I am not a particularly easy person to offend, but this is downright DISGUSTING AND DISGRACEFUL! There is a HUGE difference between the forces of nature and the evil acts of cowardly “men”. The tsunami, while being hugely more devistating is sheer loss of life, is a naturally occuring event which is quite frequent geologically. Those who choose to live in areas known for such voilent forces of nature must accept those consequences, just as I do as a Florida resident, former New Orleans resident. Man has NO control over such things, and it is exrtemly disengenuous to equate a tsunami with manmade damage, so even if the images weren’t downright evil in my book, it makes absolutley no intellectual sense, and anyone who thinks that it does might as well preach that the world is indeed still flat!
It was just a matter of time before we had a response like that from Michael from FT Meyers, Fl………..
“Those who choose to live in areas known for such voilent forces of nature must accept those consequences, just as I do as a Florida resident, former New Orleans resident.”
Not quite the same Michael. You folk choose to live in areas that are below flood levels and sea level. From where we sit that is silly and if I had to choose between whether aid woud go to New Orleans or Malaysia, it would always be the latter.
I think you will also find that the US were more suprised than the rest of us when the tradgedy of 911 unfolded before our eyes. Quite frankly your government’s policies and actions at the time made it a no brainer. Just as you brought the flood disaster upon yourselves by living below water levels, 911 was brought on by a similar feeling of invicibility.
The US did have control over the actions that led to the bombings. Probably more than we will ever know, but that is a whole other ball game.
The twisted message in the ad is similar. Our actions are going to CAUSE a backlash from nature.
It’s not flat?
It is stupid. One tragedy does not take away from another. Badly thought out. I am a member of WWF and I hope they get to the bottom of this and make sure this film is no longer made available.
The ad does grab your attention,you think it’s an ad for a movie.
I think the visual takes away from the message.
I think alot of US citizens will not like it,I’m not offended.
But the ad will not get much air time for what it was made for.
Here in the states,it get air time for criticsm and condemnation;and then used for political gain.
Rob in Florida.
I thought that tectonic plates in the Earths core moving under the sea caused a Tsunami.That’s not something we can control. SO WHAT IS THE MESSAGE?
Theses disasters are completely different like someone bombing a village and then an Earthquake hitting the same area. NOT THE SAME.
I would rather the world Wide Fund for animal protection went after someone who shoots animals from her Helicopter in Alaska. now that is a natural disater in the making.
No, I am not offended at all. Here on Florida’s Gulf Coast we live in “Hurricane Ally” and we can tell you the world is a brutal place, and Mother Nature is meaner than any human(s).
I do not believe the video in any way makes slight of the 9/11 attacks.
The message was intended to simply shock people. Associating with the shock, they simply throw a catchy line after it, so it stays with your thoughts longer. Since all of us here saw the ad, in our very subconscious, we’re processing the information “show respect to nature”. Damage done.
It is comparing apples to oranges.
The act of nature was unintentional…..a world event, that was most heart stopping, but the ramification of physical change during a planets evolution.
The attack on innocents was intentual. Although there were a 100 fold less deaths from the intentional attack….. it is a thousand fold the greater tragety,
A glaring reminder of the darkness in human spirit, and worthy sacrafice to a human GOD.
I am not offended.
It’s powerful. And correct.
I think it should be run on TV. BUT, if any of the survivors or family members of the 911 victims’ would be offended, I can see why it would not be run. It makes a very strong point. And maybe by being that drastic in its advertising the point will finally get across to those that just don’t get it. Because there are more of them than of us, that’s why we still have to problems we do.
I’m not sure, but aren’t we losing species on this planet every day? And aren’t most of those , if not all, from man made problems? We’re distroying this planet. HUMANS and the humans that will be offended by this add, are going to be the majority of the humans that won’t be able to see the point past their own offense!
I can understand how this may offend, however Americans are used to being coddled and sheltered from World news. In my experience most Americans tend to not equate the loss of life in other countries with the same weight as loss of lives in their own country. This is a profound way of getting their attention. You could do the same thing with the loss of civilian lives during the Iraq war. Based on civilian deaths during that conflict, the Iraq populace had a 9/11 amount of deaths every few months.
I’m not offended, but I do take issue with equating loss of life because of a terrorist attack and a natural disaster as a reason to “conserve” the earth. No amount of conservation would have avoided the tsunami or the terrorist attack.
Offended is not the accurate word to describe what I feel when seeing that image. It’s disrespectful and and cheap.
I think the environmental concern should be better illustrated in a more tactful and creative way.
(I will have more informative information when I see the video)
From, the text of the story, I think that W.W.F. should do the correct thing; And, investigated the staffers and the protocols….
I must confess, that the assumption of human caused climate change inherent in the video didn’t occur to me -however that is meant to effect tsunamis-. I had assumed that the cause was to equate a feeling felt by Americans with that of tsunami victims. If this wasn’t intended to raise funds for tsunami victims then it just doesn’t make sense.
I’m, very offended by this. I’m from Hawaii, and there is alot of hurricane in the island. but is not same. 9/11 was a crime AGAINST THE UNITED STATES.
IS DIGUSTING AND TWISTED.
no, I do not find it offensive. It puts things in perspective and sometimes something shocking is needed to do that. Those in the rich world have a tendency to see their own suffering as more momentous than the suffering of the vast numbers of poor people. – there is a sense of “them – the other people” might expect horror but “us -the rich people” should somehow be immune from it, so when it happens it is “more” shocking.
I approve of this add.
I don’t find it as offensive as some might, because I have a high tolerance for this sort of thing. However, I do find it offensive, mostly just because of how terribly stupid it is. It wouldn’t be as offensive if it wasn’t pathetically obvious how much they are trying to capitalize on two major tragedies, NEITHER of which have anything to do with conservation.
It’s even terribly stupid from a marketing standpoint- the production costs must have been relatively high for a commercial, and what major networks are going to be eager to show a piece of media that is guaranteed to offend many people? But if this group of people feels that they are personally justified in using a video of thousands of innocent people dying to further an unrelated personal cause, I admire their spunk (sarcasm).
RE “” The WWF has condemned it, “”
———– Utterly worthless video typical of modern marketing firms. On par with fraudulent political ads produced every campaign season.
WWF, what, an unholy professional ‘rassler’s association? Nooooo, World Wildlife Fund, a modern day non profit agency who’s staffers profit enormously for slick marketing campaigns that induce various contributions.
In my hometown the Sierra club and local environmental org flood Craigslist employment ads with !!!!!!!!!!!!!SAVE THE PLANET NOW!!!!!!!!!!!!!! job listings, in essence, door to door “sales” and telemarketing.
Show any interest in environmental issues and you end up on their email and snail mail lists. Modern day capitalism run amuck. The more they contribute to global warming, the bigger they grow and the more money they rake in.
I found it baffling, not offensive. I think they should have said something to that is minor compared to what global warming will do. I guess I didn’t understand their point of view, and I am a WWF supporter.
What the message should have read is that our (American) cost in loss of life and recovery dollars does not begin to compare to similar or smaller magnitude natural disasters in other parts of the world. The 1994 Northridge Earthquake in California for instance injured many but killed fewer than 100 people. The 2005 Kashmire Earthquake death toll was over 70,000 people.
Natural and man-made disasters are both devastating. Each are legitamite threats that can be planned and prepared for, to some extent, to better the chance of survival (or reduce damage costs, however the choice is to measure it..) In America we have resarch and resources that help build up our defenses, or prepare for recovery. They are not perfect but they keep the loss of life down. That does not make us indestructable however and we should all be aware of our risks and those of the country.
Our loss is equally as devastating as those who suffer similar or greater loss abroad. This isn’t about one event, although the choice to use the very sensitive 911 is distasteful and gathers unwanted and unneccesary attention, but about impact and raising the alert that what we feel towards our worst events here in American doesn’t tip the scale around the world. It could be done in a much simpler, less offensive way.
Not actually. The photo you presented was actually kinda’ funny.
But would I pass it on? No. One has to appreciate the feelings of the relatives of the victims of 9/11.
But, then again, I wasn’t offended by “The Life of Brian,” either.
Offended? Rather, confused. What is the point? (Assuming there is one) Why make a compare/contrast of two disparate tragedies? Loss of human lives is the only common denominator. The cause of one was a deliberate, intentioned mass murder. Preventable, most likely. The other, an ill-fated, tragic but natural occurance. Which was more of a tragedy? Depends on whether you lost someone I suppose.
It’s horribly offensive. Using the murder of thousands of people as an advertising gimmick. I still can’t escape the image of the people flailing helplessly in the air as they jumped from their offices in the World Trade Center, or the interview that took place during the tragedy where it had to be explained that the thumps in the background were the sounds of human beings hitting the ground at over 100 miles per hour.
Now it’s an advertising device? What’s next, Jews being marched to the gas chambers? You would have to be completely devoid of all humanity to not be offended.
It doesn’t offend me but is certainly a powerful message in expressing the destructive power of nature. As for not being able to compare the 9/11 attacks and the tsunami, I agree that there is not a direct comparison. It is worth thinking about that human contribution to climate change will result in an increase in the frequency of these sort of tragedies though. I think the message made have had a stronger message had it struck that chord and gone a little less Hollywood on it.
I think the point they are trying to get across is that the world is a black and white animal cue the panda at the end.
WWF tarnised by this commercial.I used to have WWF sticker on the back of my car for more that 2 decades but it has lost its shine after 2 decades just like the current image of WWF as a result of this advert.
But let us be sensitive to people ‘s life and feelings and one cannot expect to get any mone or sympathy by dramatising in this way.
The Ad was not only “offensive and tasteless”, it was also shamelessly materialistic and heartlessly insolent.
It seems there are folk who are not paying attention. The WWF did NOT sanction the ad. Read a bit further and find out how it surfaced. It has never been flighted.
The Youtube video is no longer available. Comments can be made by reading a thousand words which a single picture can summarize. Those who missed the video can read the links provide at WHYS blog to make a mental picture of what all the fuss is about.
Having seen this video before, I understand the pollution caused by airplanes is likely to cause massive deaths similar to those caused on the doomed 9/11.
I am not offended as the publicity foreshadows a tragedy that can threaten the whole humanity and not simply the population of a particular country. 9/11 was a real tragedy. It’s not bad if it is put for a good cause to make people feel the horror mother nature can cause if offended by careless human activities.
I saw the video and understood that those who carried out the attentat were helping to pollute our planet.
I totally agree and all such war activities should be stopped immediately.
I think that WWF should disclipine the staff in Brazil by, Immediately firing them…
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